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About Bloggers’ Mind |
| At Bloggers’ Mind we map, monitor, measure and analyze conversations within the social media arena that includes social networking communities, blogs & forums and other Internet properties. By consolidating and extracting vast amounts of online conversations, Bloggers’ Mind helps your company to effectively measure market perception towards your brand, products, services & people. read more.... |
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Social Media |
| Bloggers’ Mind gives you a peep into the Social Media universe and reasons why you should adopt SM if you are a brand. |
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Our Blog |
Commentary from
Songita B Verma,
Bloggers’ Mind Founder and web2.0 specialist: |
| Do visit our blog for insights and analysis on Social Media for businesses, new trends and where this virtual society is headed. |
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What is Social Media?
- Social Media is Web content created by individuals, a collaboration of individuals or a group.
- It leads to conversation (s) triggered by social relevance and topicality, powered by comments, links and track backs.
- Conversations connect audiences with first hand content about current issues, products, brands etc that they can trust.
- Social Media acts as a breeding ground where opinions originate, multiply and participants seek influence or add influence to people engaging in such discussions.
- These conversations indicate trust between participants, who have invested time to comment or share an opinion based on the value of the content being discussed.
- Hence, high Peer-to-Peer trust factor drives conversations, opinions, perceptions and decisions.
Social Media and Brands
- Social Media can act as a powerful instrument for research, marketing, brand communications and employee relations/talent search.
- Therefore, it is imperative for companies to start listening to conversations and understanding its essence.
- Unlike most traditional forms of communication, Social Media is not about carefully crafted and controlled messages developed by agencies.
- It is the most democratic medium where people share genuine opinion and feedback amongst peers and their networks.
- Social Media thrives on trust and user generated content (UGC) and has a far wider audience than any other medium.
Why map Social Media?
- To understand the dynamics of online conversations taking place in Social Media that are affecting you
- To identify the influencers who are leading the communities and conversations that matter to you
- To engage with influencers/conversation creators to generate online buzz
- To monetize your presence in Social Media
Being a marketer, it’s essential.
Watch out for insightful write-ups and white papers in this section.
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