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About Bloggers’ Mind |
| At Bloggers’ Mind we map, monitor, measure and analyze conversations within the social media arena that includes social networking communities, blogs & forums and other Internet properties. By consolidating and extracting vast amounts of online conversations, Bloggers’ Mind helps your company to effectively measure market perception towards your brand, products, services & people. read more.... |
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Social Media |
| Bloggers’ Mind gives you a peep into the Social Media universe and reasons why you should adopt SM if you are a brand. |
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Our Blog |
Commentary from
Songita B Verma,
Bloggers’ Mind Founder and web2.0 specialist: |
| Do visit our blog for insights and analysis on Social Media for businesses, new trends and where this virtual society is headed. |
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Bloggers’ Mind Solutions are suited to help companies adopt Social Media as an integral part of their communication and business strategy.
Our solutions can be segmented under two broad categories :
A) Market Influence Analytics : Produces analytical and in-depth market insights that helps businesses assess the impact of Social Media conversations on corporate reputation, brand perception, brand loyalty and sales. We approach your requirement from a wide-angle view and customize our research module as per what your business needs. So, if you are looking for pure brand related conversations, specific to a new product or response to your latest ad commercial, we suit your requirement by carefully segmenting our research and methodology.
Marketing & Sales / Brand Communications : If you are a marketer responsible for promoting the brand, existing and new product categories, then knowing what's happening in Social Media is extremely critical. We help you measure market and brand effectiveness, gain competitive and consumer insights and evaluate where it is headed in the long run.
Corporate Communications / PR : Quantifying Corporate Reputation, Campaign Success or Managing a Crisis Situation is always a big challenge for corporate communication and PR machineries. We assist you in mapping what's happening deep inside the blogosphere, how it is impacting your brand perception and integrate the learning as part of your campaigns. We help bring value to the overall communication exercise by allowing you to be the first to know and escalate concerns if any within the top management.
Customer Support Solutions : Consumers are mostly weary of support services of their vendors across a wide range of categories. Whether it's a car, a mobile phone, an operator or a retail store, more often than not they are quite vocal on blogs especially if they are dissatisfied. A dissatisfied customer expressing his or her opinion on a brand can be really fatal as it only takes a few hours to spread the word around and can impact existing and potential customers significantly. We help you map and analyze the impact as it happens and more importantly address what the customer is looking for.
HR and Internal Communications : People working in your organization represent your brand and they like to share their feelings about you with their friends, peers and other like minded individuals. Blogs are powerful mediums for reaching out to potential employees or spread WOM about your HR practices. It can turn out to be very sensitive at times as views may vary between different people. Therefore, having a tab on blogs is a must and we help you achieve a successful model.
B) Bloggers' Mind Influencer Program : Our in-depth understanding about the Social Media arena starting from what is driving conversations, who is influential to the forums that matter the most, gives us an edge to develop effective programs. It's not just about creating buzz, but more importantly about creating a channel using which your brand can start a meaningful conversation, understand what consumers are looking for and gain the most genuine and honest feedback which is nowhere possible other than this medium.
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